CRESCO PER VISIONEM
Business Development & Sales
Cresco Advice develops and optimizes sales organizations for demanding B2B and B2C markets. This includes building sustainable sales structures, developing clear sales strategies, and restructuring existing distribution networks.
A special focus is placed on integrating sales and service: from setting up international service centers to designing service and warranty processes, as well as logistics and workflow concepts that ensure scalability and customer satisfaction.
In addition, Cresco Advice develops sales-supporting financing models for B2B and B2C structures and supports market launches – strategically, operationally, and organizationally.
Stakeholder Dialogue
Cresco Advice establishes direct communication channels with decision-makers in industry, government, and politics – across industries and internationally. The goal is to understand regulatory frameworks early, clearly position interests, and build reliable dialogue structures that support strategic decision-making.
International Sourcing
Cresco Advice supports product sourcing for industry, commercial enterprises, and individual clients. This includes identifying and evaluating suitable manufacturers abroad, for example when products are to be developed, outsourced, or manufactured internationally – ranging from textiles to technical products.
Cresco Advice also provides support in setting up production, handling import and customs issues, and meeting certification requirements, working together with long-standing, trusted partners to reduce risks in international supply and production chains.
Project Management & Execution
Cresco Advice takes on the structured management of complex projects: from project conception and coordination to ongoing monitoring and transparent reporting. This also includes financial project reporting and the structured distribution of relevant key figures to management, investors, and partners.
For critical situations, Cresco Advice offers international quick interventions: short-term project coordination, troubleshooting, and operational support on demand. When no on-site personnel are available, Cresco Advice can provide and coordinate experienced resources and project staff at short notice.
Cresco Advice – Strategic Sales, Market, and Project Consulting for Demanding International Environments
Cresco Advice supports technology-driven companies in successfully positioning their products, solutions, and business models in national and international markets. The focus lies on sales, market entry, organizational development, and navigating complex regulatory and operational requirements.
Based on over two decades of entrepreneurial, operational, and investor-side experience, Cresco Advice accompanies companies along the entire value chain – from strategy to implementation. All services are backed by an international network of partners, service providers, and decision-makers built over many years, coordinated and managed by Cresco Advice.
I founded Cresco Advice based on my entrepreneurial, operational, and investment experience across Europe, the Middle East, and the USA. The consultancy is built upon a proven track record of building, scaling, restructuring, and successfully selling companies in challenging international environments.
Over the past decades, I have been involved in a wide range of projects – from international market entries, sales and service organizations, and production and sourcing setups to distribution networks and complex cross-border initiatives. My activities have included operational leadership roles, advisory mandates, and investor functions across various industries.
Cresco Advice pools this expertise to guide companies through strategic decisions, international growth, and implementation-critical projects – clear in analysis, discreet in approach, and consistent in execution.
Horst H. Busch
